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Start your own retail business and more: specialty food shop, gift shop, clothing store, kiosk
Author
Publisher
Entrepreneur Press
Publication Date
©2011
Edition
3rd ed.
Language
English
Description
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Table of Contents
From the Book - 3rd ed.
Preface
Introduction To Retailing
Welcome to the big leagues
What about jobs?
Basic kinds of retailers
Store retailing
Brick-and-mortar stores
David vs Goliath
Specialty retailing
Nonstore retailing
Temporary locations
Direct selling
Mail order
Internet
Vending machines
Service retailers
Consuming appetite for services
Step up
Retailing's image
Social responsibility
Windows of opportunity
What now?
Do you accept the challenge?
Making A Plan
Retail and you: a match made in heaven?
Personality
Growth or income?
Strengths and weaknesses
Money
Experience
Technical and management skills
Business goals
Is there enough time or demand?
Look at industry numbers
Start thinking about your mission
Be a trend-watcher
How will you compete?
What's your plan?
Decisions, Decisions
Buying a business
Franchises
Business opportunities
Direct sales
Existing independent businesses
Identifying opportunities
Evaluating the business for sale
Launching your own business
Professional advisors
Lawyers and accountants
Bankers
Consultants
Location
Homebased retailer
Commercial locations
Researching locations
Match the area to your customers
Type of products and location choice
Convenience goods
Shopping goods
Specialty goods
Retail compatibility
Merchants associations
Landlords
Zoning and planning
Incentive areas and agencies
Main street outreach
Check out the competition
Selecting a shopping center location
Can you qualify?
Center costs
Specialty leasing
Everything is negotiable
Starting from scratch
Location in a nutshell
Legal And Finance Issues
Forming a business entity
Protect your name
Domain name registration
What kind of money will it take?
Ready, aim
Homebased business aren't free
Bank locally
Operations
Store policies
Hours
Credit policies
Customer service policies
Housekeeping
Security policies
All in a day's work
Store Design
Store planning process
Exterior personality
Overhead sign
Show window
Entrance
Designing your store interior
It's about the experience
Choose your approach
Every foot counts
Flow of store traffic
Inventory influences layout
Aisles
Self-service techniques
Cashier
Flooring
Ceilings
Walls
Use of color
Fixtures
Lighting
Nonselling activities
Effective presentation
Convenience counts
Inventory
You are what you sell
Quality merchandise
Selecting your portfolio
Establishing you inventory
Finding products
Using buying offices
Finding the right suppliers
Controlling inventory
From shipper to shopper
Selling seasons
What's enough?
Consignment items
Keeping up with change
Equipment
Equipment sources
Auctions, garage sales, swap meets, and thrift shops
Online equipment sources
Existing businesses
Office equipment
Computer hardware
Computer software
Cash register
Credit card verification system
Barcode reader
Other equipment you many want
Interactive shopping equipment
Sales floor equipment
Display equipment
Pricing
Your pricing philosophy
Pricing impression psychology
Price and the product range
Private label
Social price
Pricing restrictions
Pricing strategies
Price lines
Pricing principles
Pricing your services
Concepts of retail price
Calculate for competitive advantage
Benefits of discounts
Loss leaders
Quantity discounts
Trade and organization discounts
Pre-season discounts
Voucher discounts
General markdowns
True costs
Unbeatable pricing strategy
Human Resources
Assessing your needs
How many people is enough?
Hiring
Labor practices
Hiring procedures
Background checks
Compensation
After they're hired
Provide incentives to employees
Employee and operations manual
Probation
Training
Scheduling personnel
Employee performance appraisals
Firing
You must remember this
Marketing
Putting together a promotion plan
Your grand opening
Advertising
Media mix
Co-Op advertising
Direct mail
Print advertising
Website: a must-have in retailing
In-store promotions
Special pricing
Visual merchandising
Public relations
Social Network Marketing
Perfect site for you
Finding your tribe
Five assignments to get you started
Tips for looking good online
Develop your online personality
Frugal advertising, big rewards
What is it really all about?
Customer Service
Customer-centric objectives
Information collection is key
Customer relationship management
Listen to the right customers
Promise only what you can deliver
Loyalty and retailing
Services that customers value
How to provide exceptional customer service
Warm welcome
Attentiveness
Creature comforts
Warm, fuzzy policies
High value-to-price ratio
Personalized shopping
Delivery
Gift registry
Gift certificates
How to handle unhappy customers
Handling returns
Internet raises consumer expectations
Customer is always right
Risk Management
Law
Insurance
Product-related issues
Pricing
Product safety information
False claims
Packaging and labeling
Warranties
Sales contracts
Transfer of title
Customer-related issues
Physical safety
Customer property loss
Handling bad checks
Counterfeit money and merchandise
Extending credit
Shoplifting
Employee-related issues
Occupational Safety And Health Administration
Americans with Disabilities Act
Employee theft
Combating shrinkage
Tighten store security
Emergency preparedness
Planning For The Future
Change is an everyday challenge
Rethink the rules
Encore?
Future of retailing
Know your customers
Appendix
Retail store resources
Associations
Books
Consulting services
Consumer research
Equipment
Merchandise and visual display
Risk management resources
Social responsibility
Software
Successful retail business owners
Trade publications
Websites
Glossary
Index.
Author Notes
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Contributors
ISBN
9781599184043
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