Evergreen: cultivate the enduring customer loyalty that keeps your business thriving

Debunking the myth : new customers will not save your business

Surveying the landscape : the essential components of an Evergreen organization

Examining the principle of character : the botany of your company

Examining the principle of community : creating a forest from a single seed

Examining the principle of content : the beauty of having a multitude of branches

Becoming intimately familiar with your customers : getting your hands in the soil

Getting loyalty programs right : building a tree house and letting your customers climb to reach it

Articulating a new approach to customer service : tending to your garden (and pulling those weeds!)

Gathering customer intelligence : examining the botany of individual leaves

Bringing back lost customers : bringing wilted leaves back to life

Bringing in new customers : creating optimal growing conditions.