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Guide to business planning
Guide to business planning
Author
Friend, Graham
Publisher
Bloomberg Press
Publication Date
c2009
Language
English
Book
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Table of Contents
From the Book - [2nd ed.].
The business plan
The business planning process
Strategic planning
Analysing the environment
Analysing the firm
Industry and competitor analysis
Product and portfolio analysis
SWOT analysis
Generating strategic options
Market analysis and strategy
Market forecasting
The operational plan
Modelling the business
Accounting principles
Completing the financial statements
Reviewing the financial statements
Evaluating strategic options
Funding issues
Risk analysis
Presenting the business plan and obtaining approval
Implementing the business plan.
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Subjects
Subjects
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Strategic Planning
Business planning
Electronic books
Strategic Planning
More Details
Contributors
Zehle, Stefan
ISBN
9781576603284
9781847650191
9781861974747
9786611031640
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