Leave your mark: land your dream job, kill it in your career, rock social media

Part I: Landing your dream job. Finding the right career path ; Getting experience when you have no experience ; Writing a killer cover letter and rock-solid resumé ; Sucking your internship dry ; Nailing your first interview ; Scoring your first business card

Part II: Killing it in your career. Going for the promotion and the raise ; Surviving people and politics ; Shifting gears and getting ahead ; Text-message speak and other ways to ruin your chances

Part III: Rocking social media. The making of DKNY PR GIRL and half a million followers ; Revealing fashion's biggest Twitter secret ; Being socially savvy ; Social media damage control

Part IV: Creating the brand of you. Being your own publicist ; Casting yourself in a new leading role ; When you get to the top, don't be an asshole ; Making cocktails count ; Presenting like a pro.