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Greater good: how good marketing makes for better democracy
Greater good: how good marketing makes for better democracy
Author
Quelch, John A
Publisher
Harvard Business Press
Publication Date
c2007
Language
English
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Table of Contents
From the Book
Introduction: marketing and democracy
Marketing as democracy
Exchange: a promise is a promise
Consumption: the happiness of pursuit
Choice: UBU (you be you)
Information: knowledge is power
Engagement: ties that bind
Inclusion: the more the merrier
Marketing for democracy
Politics: winner takes all
Media: lapdog or watchdog?
Programs: civic goods, civil services
Nations: no quick fix
Conclusion: toward a greater good.
Author Notes
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Subjects
Subjects
Democracy
Marketing
More Details
Contributors
Jocz, Katherine E
ISBN
9781422117354
NoveList
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