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The business of sports: text and cases on strategy and management
The business of sports: text and cases on strategy and management
Author
Foster, George, 1948-
Publisher
Thomson/South-Western
Publication Date
c2006
Language
English
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Description
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Published Reviews
Table of Contents
From the Book
Overviews from Stanford and Harvard
Leagues
Clubs
Players / Athletes and agents
College sports
Sports marketing (1) : Advertising, sponsorship, and endorsements
Sports marketing (2) : Club marketing, branding, and fan avidity
Broadcasting, media, and sports
Stadiums and arenas
Financial valuation and profitability.
Author Notes
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Subjects
Subjects
Management
Sports
Sports -- Management
Sports -- Management -- Case studies
Sports administration
Sports administration -- Case studies
More Details
Contributors
Greyser, Stephen A
Walsh, Bill,1931-2007
ISBN
9780324233841
NoveList
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