The consumer insights handbook: unlocking audience research methods

Author

Coombs, Danielle Sarver

Publisher

Rowman & Littlefield

Publication Date

[2022]

Language

English

Appears on these lists

END MCA 491: Senior Capstone
Endicott CMM 370: Communication Research Methods

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Subjects

Subjects

Consumer behavior
Consumers
Consumers -- Research
Electronic books
Marketing research
Research

More Details

ISBN

9781538145517
9781538145531
9781538145524

Appears on these lists

END MCA 491: Senior Capstone
Endicott CMM 370: Communication Research Methods

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