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Fashion brands: branding style from Armani to Zara
Fashion brands: branding style from Armani to Zara
Author
Tungate, Mark, 1967-
Publisher
Kogan Page
Publication Date
2012
Edition
3rd ed.
Language
English
Book
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Published Reviews
Table of Contents
From the Book - 3rd ed.
1. A history of seduction
2. Fashioning an identity
3. When haute couture meets high street
4. The designer as brand
5. The store is the star
6. Anatomy of a trend
7. The image-makers
8. They shoot dresses, don't they?
9. This year's model
10. Celebrity sells
11. Press to impress
12. The collections
13. Accessorize all areas
14. Retro brands retooled
15. Targeted male
16. Urban athletes
17. Virtually dressed
18. Rise of the bloggers
19. The faking game
20. Trendy toddlers
21. Style goes back to the future
22. Behind the seams.
Author Notes
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Subjects
Subjects
Advertising
Advertising -- Fashion
Branding (Marketing)
Fashion
Fashion merchandising
More Details
ISBN
9780749464462
074946447
9780749464479
NoveList
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