Chapter 1. Cover Letters: The Secret Weapon of Your Job Search
Cover letters are the secret weapon that adds a personal dimension to your job search and multiplies your impact. The five components that make a cover letter work.
Chapter 2. Six High-Mileage Cover Letters
The six types of high-mileage cover letters: specific jobs, nonspecific jobs, headhunters, the executive briefing, broadcast, and networking.
Chapter 3. Know the Job, Know Your Customer
To promote your candidacy effectively, you need to know the job inside out-and know it from the point of view of the employer's priorities.
Chapter 4. How to Identify and Build a Desirable Professional Brand
Competition is always fierce in a job search. Learning how to differentiate yourself from the competition can play a big part in your success.
Chapter 5. Elements of a Great Cover Letter
All the components you'll need to make your letters productive.
Chapter 6. How to Build a Killer Cover Letter
A cover letter needs to say a lot in a few words and say it professionally. Here's the smart and easy way to do it.
Chapter 7. How to Polish and Edit Your Letters for Maximum Impact
Successful cover letters are defined by their brevity and punch. Here's how to make sure your letters cut to the chase.
Chapter 8. Use Cover Letters to Get Four Times the Interviews
Making the direct approach: how to find the names, titles, and contact information for the people most likely to be able to make you a job offer.
Chapter 9. Sending Out Cover Letters
How to organize yourself for success.
Chapter 10. Sample Letters
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